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Ssangyong Engineering wins 2007 Korea Communication Award

2007-12-12


Ssangyong Engineering & Construction Co. won the top prize of the 2007 Korea Communication Award for its 30-year company history book, published by the company in the wake of its 30th anniversary.

The award, honored on Dec. 12, was significantly meaningful because Ssangyong Engineering book beat some 40 other company history books in the category, including the 30-year history book of Samsung Corp.’s construction unit, the 60-year history book of LG Group, the 50-year history book of Samsung Life Insurance Co., the 30-year history book of Samsung Techwin Co., the 50-year history book of Kumbokju Co. and the 50-year history book of Moorim Paper Co.

The 676-page book of Ssangyong Engineering consists of two parts _ “General History” and “Photographs.” Unlike conventional company history books that specialize in advertising a company, the book frankly showed how Ssangyong Engineering overcame its ordeals.

In the “General History” part, titled “Ordeal and Challenge,” the book depicted how Ssangyong Engineering graduated from its 68 months of debt workout program in 2004 with efforts and sacrifice by employees. In the late 1990s, Ssangyong Engineering was put under the workout program as the company faced a temporary liquidity crisis in the face of the 1997-98 Asian financial crisis. In the “Photographs” part, titled “Story of Change into an Employee Holding Company,” it showed how Ssangyong Engineering employees normalized the company by purchasing the company’s new shares with their severance payments and laid the groundwork to form the holding company owned by the employees.

Meanwhile, this award has been annually chosen by the Korea Company Newsletter Association since 1991. Last year, Ssangyong Engineering won the top prize of editing in the category of printed company newsletters.