أخبار الشركة
Is PSY’s ‘Gangnam Style’ a megatrend in promotional activities even in the construction industry?
2012-09-03
SsangYong E&C has uploaded its PR films on YouTube, which has led to the effect of being connected with customers in 35 countries
Daelim and Daewoo provide videos ranging from their commercial ads to various promotional activities and job introduction videos
Samsung has a task force in charge of SNS promotion via Wikipedia, Facebook, Twitter and others
As PSY’s ‘Gangnam Style’ goes viral and is making over 65 million hits on YouTube, Korean construction companies have started to aggressively utilize SNSs for advertising.
In May, SsangYong E&C (Chairman & CEO, S.Joon Kim) opened its PR channel on YouTube (www.youtube.com/ssangyongenc) and started uploading seven videos, including PR films, about its flagship projects in 11 languages.
One of SsangYong’s officials said, “We have launched our own PR-exclusive channel on YouTube in order to introduce ourselves to overseas and potential customers. So far, about 35 countries, including the U.S., Russia, Japan, Australia, India, Malaysia and Saudi Arabia, have watched the YouTube videos. It is very effective in global advertising.”
Other Korean local builders are not an exception in this promotional trend. Daelim has also been uploading its TV commercials, campaign ads, job introduction videos and PR films on the YouTube site (www.youtube.com/daelimstory) since 2010. Daewoo E&C is posting its TV commercials featuring its cyber character ‘Mr. Daewoo Jung’ and other promotional videos.
YouTube is not the one and only means of corporate PR. There are various SNS media in use. SsangYong has since last September been uploading company information, both in Korean and English on Wikipedia, and updating new achievements, while Daewoo is posting Mr. Daewoo Jung’s story on Facebook.
With an SNS promotional task force that was launched in March last year, Samsung has been making interactive PR activities via Twitter, Facebook and its blog where people can obtain information about Samsung projects, unknown interesting stories and employment.
One building industry official said, “As more customers home and abroad acquire information via SNSs, we feel that we have to make better use of SNS as a promotional tool.”