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Ssangyong E&C Reveals Its Brand “Platinum S”for Small-sized Housing!
2011-08-10
The name of the brand is composed of “Platinum “which is a branded to mean, high-end residential-commercial building of Ssangyong E&C and “S” meaning Small, Smart and Stylish
Differentiated from existing urban-type housing … various kinds of ideas like fitness center, and two-tier structure
291 households are provided for the first time in Daelim-dong, the single-largest sale of housing … leading the trend of small quantity batch production
Ssangyong E&C (President & CEO, Kim, S. Joon) advances into the urban-type housing market in earnest with its brand “Platinum S”.
The word Platinum S is the combination of “Platinum”, which is a brand of high-end residential-commercial building of Ssangyong E&C, and “S” meaning Smart, Stylish and Small. The brand indicates that the quality of platinum and a luxurious touch is applied to small-sized housing.
The first project of its kind will start in late August in the Daelim station area located at 717, Daelim-dong, Yeongdeungpo-gu, Seoul, where two subway lines cross.
“Daelim-dong Platinum S” is composed of 291 households in net areas of 17.95~31.72㎡, and all households are urban-type housing.
After the limit to the number of urban-type housing was increased to 300 households last July, this project is the single-largest sale of households.
An official from Ssangyong E&C said “ to be differentiated from existing urban-type housing, we will make a multi-purpose community space and adopt various kinds of convenient facilities like a fitness center, warehouse for the recycled products on each floor, unmanned parcel storage box, two-tier structure, and an efficient storage space for small families. “To respond to the trend of small quantity batch production, various kinds of floor and exterior designs are under development,” he added.