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Ssangyong carries out sports marketing for apartment sales

2007-07-06


Effective June 18, Ssangyong Eng & Const started PR for itself and Ssangyong Yega apartments in Sajik-dong, Jangjeon-dong and Guseo-dong in Busan, using outfield fences of Sajik Ballpark, Busan.

It is expected that the ballpark fence advertisements will help baseball lovers in the port city feel closer to the Company and its apartment brand. The impact of the ads will be stronger with the all-star game held at the Sajik Ballpark from July 17.

Ssangyong Eng & Const also acted as an official sponsor for the MBC Tour Korea Golf Art Village Women’s Open held at Gold Country Club for four days from July 3.

The event was televised live via MBC and MBC ESPN. The sponsorship was part of pre-marketing for the Korea Country Club Golf Village Project to be sold early next year.