쌍용건설

Banking on know-how it accumulated through the construction of upscale buildings overseas, Ssangyong Engineering and Construction introduced Ssangyong “Yega” in 2002. Yega, which literally means “art” and “housing,” implies an artistic cultural space that goes beyond simple housing to being aresidence for people who are not only prosperous but also intelligent. In order to materialize the concept of the brand, under the motto of “Place where living becomes art,” Ssangyong is striving to create the best residential spaces in all corners of its apartment complexes. As part of these efforts, Ssangyong has installed eco gardens and artificial ponds amid ample landscape in all Yega apartment complexes, as well as rest areas in the form of Korean traditional pavilions to generate elegant scenery. Recently, the company also equipped Yega apartment complexes with rock climbing and forest bathing facilities, thematic jogging courses, outdoor fitness facilities and swimming pools, which are gaining huge popularity.

In particular, outdoor swimming pools exclusively for residents have earned immense popularity. Dongtan Ssangyong Yega is the only apartment complex that is equipped with an in-house swimming pool in Dongtan New Town. The pool effectively transformed a routine landscape area at the complex into a swimming pool, which has become very popular with residents.

Concerning Yega apartments, Ssangyong has more than 30 copyrights on its registered designs, 18 design rights, and 14 Good Design marks, as it has strived to improve its designs. Notably, the company has drastically reduced noise penetration between floors by installing “Sound Zero Plus,” a patented anti-noise material that it developed on its own, and introduced eco-friendly wallpaper, paint, adhesives, and air cleaners to minimize ‘sick house’ syndrome. These are all part of its efforts to create comfortable and convenient apartments.

Ssangyong Yega’s customer management service is considered an exemplary model for other companies. The company introduced “Happy Imagination,” a service brand that combines “before service” and “after service”, and has thus offered comprehensive services. The “before service” consists of activities aimed at preemptively preventing any residents’ complaints through inspection of sample houses, advance checkup of new homes by homemakers as inspectors, and advance examination by residents, which are designed to eradicate consumer complaints through thorough inspections and checkups. The “after service” is a program for management of newly constructed apartment complexes, which is aimed at stepped-up efforts to reduce the rate of defects by sending professional inspection teams to the site all the time. Ssangyong makes household visits to collect complaints about defects in the first year after the completion of a housing complex, provides free cleaning and decontamination services in the second year, and repairs and improves facilities, including landscape facilities in apartment complexes in the third year, providing maintenance services in annual phases.