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Ssangyong’s Yega launches ‘Happiness Imagination’ brand for customer satisfaction
2007-04-30
The customer service department of Ssangyong Engineering and Construction launched a brand ‘Happiness Imagination’ in April 2007 to upgrade consumer satisfaction and offer differentiated services for its apartments ‘Ssangyong Yega.’
The ‘Happiness Imagination,’ which epitomizes Ssangyong’s customer service to prioritize customers’ happiness, is aimed at maximizing customer satisfaction by summing up both after-sales and before-sales services.
As part of the ‘Before Service,’ Ssangyong’s Yega apartments aim to minimize customer complaints by exercising a wide range of model-house monitoring and inspections with housewives and customers before construction.
In addition, a team of 10 professionals in tax, financing and real estate helps customers move into new apartments in a hassle-free manner.
As part of the ‘After Service,’ Ssangyong dispatches a team of special after-sales maintenance personnel into the new apartments to offer real-time maintenance work. What’s more, Ssangyong receives customer complaints via telephones, the Internet and mail.
For customers who moved in within one year, Ssangyong offers maintenance work by visiting each apartment. For apartments within two years of construction, Ssangyong plans to provide free housecleaning and sanitation services. For apartments within three years of construction, Ssangyong plans to repair or upgrade gardening facilities in the apartments.
Under the initiative, Ssangyong offered the ‘Happiness Imagination’ services for 498 apartments of Ssangyong Yega, completed in February 2006 and located in Daedeok, Daejeon city.
During the services between April 20 and 22, Ssangyong provided a variety of events including housecleaning and raised their level of customer satisfaction. According to a customer survey after the services, the level of general customer satisfaction in construction and quality stood at 79.9 percent. The level of move-in management satisfaction was 83.8 percent and the level of maintenance satisfaction was 75.2 percent. In addition, the level of brand satisfaction was 96.8 percent.
Meanwhile, Ssangyong received a plaque of gratitude from customers of Ssangyong Yega apartments in Daedeok for building the best-quality apartments by continuously exchanging opinions with them.