أخبار الشركة
رئيس سانغ يونغ للهندسة والإنشاء كيم سوك جون يقود نجاحا قويا في سوق الإسكان
2017-06-09
Chairman & CEO S. Joon Kim of Ssangyong E&C, marked the first step in his quest towards restoring the firm to its former glory with an unmitigated success. After graduating from the workout program, Ssangyong E&C brought its oversea success to the domestic market.
With this success as a signal, it looks like Chairman & CEO Kim will continue his aggressive management in order to reclaim the firm&rsquos reputation as a top play in the construction market.
However, numerous obstacles await his path to glory. While the firm won several orders overseas last year and its previous year, no such news came this year. Industry sources suggested that the firm needs to restrengthen its &lsquoSsangyong Yega&rsquo brand in order to win additional domestic orders in redevelopment and remodeling fields.
On the 8th of last month, Ssangyong E&C closed every single units of 'Milyang Ssangyong Yega The First,&rsquo its first residential sale this year. This success lends itself additional significance considering the fact that it laid the groundwork for a new leap forward for the firm&rsquos success in the domestic housing construction market.
After graduating from the workout program in 2015, the firm made its first sale in four years last year with limited success. However, following a strong commitment from Chairman & CEO Kim in the domestic housing market this year, the number of residential complexes in sale has expanded significantly. The firm is expected to supply 3860 units from five complexes nationwide, including 'Milyang Ssangyong Yega The First' (400 units).
Chairman & CEO Kim is also hard at work to improve the image of Ssangyong Yega, stained by the numerous crises that befell on the firm. He demonstrated his willingness to recover his firm&rsquos standing in the domestic market by recruiting officers who are fluent in the housing business.
He continued his aggressive management despite the difficult circumstances and presented a new milestone this year. The target for this year is set at 3.2 trillion KRW, a 77 percent increase from the previous year's order of 1.8 trillion KRW.
The goal is to achieve 1.7 trillion KRW in overseas orders and 1.5 trillion KRW in domestic orders. The sales target was 1.3 trillion KRW, up 53 percent from last year.
Chairman & CEO Kim is determined to return the firm to its former position of prestige this year, a year that marks the firm&rsquos 40th anniversary, through reconstitution of sales acumen in both domestic and overseas markets.
Interest in Ssangyong E&C has been growing in the industry this year. An industry source said, "Ssangyong E&C is actively engaged in domestic housing business following its strong push in overseas business to pioneer new market after graduation from court management last year.&rdquo However, he cautioned, &ldquoGiven the recent slowdown in domestic and overseas construction market conditions, we need to wait and see if Chairman & CEO Kim can realize his target numbers this year."